In order for any website to be truly effective it needs to meet one overarching goal – it should be easy for users to engage with the site and find the content they are looking for. Unless you are working … Continue reading
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If Oscar Wilde were Alive Today, he Might be a User Experience Professional
I am a board member of the Boston chapter of the User Experience Professionals Association (UXPA), and regularly attend monthly meetings. These meetings are free and open to the public and provide a wonderful venue for professionals and others interested … Continue reading
2 Responses to "If Oscar Wilde were Alive Today, he Might be a User Experience Professional"
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How to Keep your Sitecore Solution Running Smoothly
Over many years at the forefront of Sitecore development, we have noticed a common factor in every Sitecore solution that we’ve encountered: there is always room for improvement. It is no big secret that a well-managed website should evolve as … Continue reading
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Sitecore DMS: Optimizing Conversions with Multivariate A/B Tests
Sitecore’s Digital Marketing System (DMS) – part of the Sitecore Customer Engagement Platform (CEP) – enables marketers to create targeted and optimized campaigns with minimal effort. This article provides some very simple steps to start realizing the power of Sitecore … Continue reading
One Response to "Sitecore DMS: Optimizing Conversions with Multivariate A/B Tests"
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As always by Velir, great contents.
I like the 4-step process that leads to testing, and your examples are extremely well put. This is a prime example of a very usable approach to improve your site performance.
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Sitecore 7 – An Insider’s Look into New Features and Functionality
From the moment Sitecore 6 was released in 2008, developers and others in the Sitecore community have been hearing the distant rumors of Sitecore 7. There’s been a lot of speculation over these five years about what new improvements might … Continue reading
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Data Visualization for the Web: A Look into Velir’s Datacenter
Intro to Data Visualization Data has become one of the chief commodities of the modern age. It can be used to measure performance and tune business strategies, to appeal to advertisers and investors, or to tell a story. Many … Continue reading
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Demystifying CXM:
What is it and What Does it Mean for your CMS?
Websites and digital technology are still evolving, and web content management systems (“WCM”, or more generically “CMS”) as we’ve known them are becoming more of a commodity in the digital world. There are hundreds of systems on the market, and it’s hard … Continue reading
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Design Websites for the Users (Not the Stakeholders)
Think about websites that you visit regularly, or ones that you visited recently for the first time. How much of the content on each page was relevant to you and your interests? How hard was it to find the information … Continue reading
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Tracking Sitecore DMS with Real Time Analytics
Contribute: GitHub I recently worked on a couple of projects where I implemented the multivariate testing included in Sitecore DMS. During implementation, I found that as I was navigating through the site I had a hard time analyzing the amount … Continue reading
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The Sitecore Field Suite’s General Links Field
Field Suite I built the Sitecore Field Suite module a few months back to provide Sitecore users a more streamlined and informational approach to content authoring. The new Field Suite Module creates a new authoring experience with tooltips to view … Continue reading
Hey Rob,
Really nicely written post — I love the synopsis and reflections on Bill Hartman’s talk at the recent UXPA session — and, of course, enjoy any literary or poetic reference brought into the fold of UX and Design with a capital ‘D’
On the user experience evening out at Velir — don’t forget Jillfrances from AIGA Boston and the UX Roundtable we got to co-moderate back at ‘that other place’ ;] — I’d love to co-moderate again if the opportunity suddenly comes up.
Thanks for your writing here, really inspiring and valuable and just easy to read and consume. Such an elegant and clear writing style. And this ‘Confirmation Bias’ just runs rampant and creates, all too often, a closed-minded approach to what can be a very collaborative and engaging set of initial sessions for a project that help formulate the who, what, when and where of what can contribute to the proper guidance for the usable designs we aspire to create in the realm of UX.
Best,
lou
Thanks Lou for your kind words!
As for fighting confirmation bias, I’d just like to point out the importance of being earnest.
It might be kind of fun/interesting/unpredictable-in-a-good-way if we got a few UX’er from several shops together to talk shop and collaboration, etc. We’ll aim for a TED-talk kind of experience, and hope it doesn devolve into a Real Time with Bill Maher, but with wireframes.